Journal Article
Ijabadeniyi, Abosede, Jeevarathnam Parthasarathy Govender, and Dayaneethie Veerasamy.
"The Influence Of Cultural Diversity On Marketing Communication: A Case Of Africans And Indians In Durban, South Africa." International Business & Economics Research Journal (IBER) 1, no. 6 (2015): 869-882.